ARCs are usually sent out to review blogs, newspapers, magazines, and booksellers.
I have sent ARCs out in this manner but I also had another reason for doing it. When the Signed & Numbered edition of Unfettered sold out basically overnight, I had hundreds of fantasy fans write in upset about it. They didn’t have a chance at something unique.
Well, the ARC is limited to 250 copies. Some went out to reviewers. Proceeds from the first 50 sales went to David Wolverton/Farland, whose son was injured in a terrible longboarding accident.
All copies have been signed by Terry Brooks, Todd Lockwood, Peter Orullian—and myself, Shawn Speakman. Hopefully making the ARC a rare alternative for those of you who missed out on the S&N edition!